Wild Snow gear review policy
For the most part, Wildsnow.com only reviews gear which our reviewers use and like. We are an independent journalistic operation and the only business association we have with any publications or equipment companies is when they advertise with us. We do not trade advertising for gear. All our advertising is paid for with cash and we make every effort to separate our advertising sales operation from our editorial operation.
We also publish informational articles as well as articles known as “FAQs” (Frequently Asked Questions). While our articles and FAQs may include recommendations, they are not gear reviews and are not intended as a blanket endorsement for or recommendation against a given product. You can trust our gear reviews since unless stated otherwise we simply review products we use and recommend.
Compliance with FTC 16 CFR Part 255
The Federal Trade Commission (FTC) has proposed guidelines for endorsements and recommendations on the web. (The European Union has issued similar rules.) This statement is in compliance with the proposed rule FTC 16 CFR Part 255 Guides Concerning the Use of Endorsements and Testimonials in Advertising.
No author on this website is payed by a gear company for their writing (some of our authors are sponsored by gear companies, but not specifically for writing, and we make such relationships clear in their author bios). None of the products that authors on this website have written about, reviewed or endorsed were paid endorsements. Some products we review have been purchased at retail, some at a reduced price, some are on short or long-term loan, and some were received for free.