I recently enjoyed visiting Atomic headquarters in Austria, lots to write about. For now, in my opinion one of the reasons Atomic usually has ski racers on World Cup podiums is they have a highly technical corporate culture. While doing things by “feel” can be valid, one area where I’d like to to see more documented measurement is in the area of boot flex. The industry throws numbers around (130!) like a coach throwing soccer balls at a grade school field practice. My understanding is quite a bit of that is simply done by employees buckling into the boots and essentially sticking a number on what they feel, most often related to other boots in the same brand rather than an industry-wide standard.
When I’ve got an hour I always head to the ISPO New section of the show. I look for one thing there that deserves a blog post of its own. Found it. Zerogear. Just the name makes this core weight weenie want one!
(NOTE: We’re not certain this product is actually in retail, attempts to contact the company have been unsuccessful and their shopping cart appears to be a lash-up, so I’ll publish this post assuming you can purchase the product — though that may not be the case…)