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Not sure how “B-to-B” (i.e., boring) this is but if you’re a fan of Garmont or Life-Link the information deserves a blog post. I’ve had a few insider conversations this morning about this, and it all looks good in terms of keeping the cool boots coming from Garmont. Below is the party line (from Europe) edited for brevity:
FOR IMMEDIATE RELEASE SCOTT USA and GARMONT USA join forces
Givisez, CH, September 26, 2012SCOTT Sports and GARMONT announced today that the two companies have joined forces in the US. Over time, GARMONT USA will be merged with SCOTT USA’s operations located in Portland, OR, Salt Lake City, UT or Ogden, UT. At the same time, SCOTT has acquired the LifeLink business from GARMONT and will develop the Life-Link brand worldwide.
Commenting on the transaction, SCOTT Sports Owner and CEO Beat Zaugg said, “We are very excited about today’s announcement as it marks another important step in our planned and controlled growth strategy as an innovative brand that offers year round products from head to toe. Adding GARMONT’s line of ski boots and outdoor footwear to our North American distribution helps to promote cross-selling opportunities with other SCOTT products and expands our reach to winter and outdoor retailers.”
Achille Morlin, GARMONT owner and President, added, “This partnership helps reinforce and expand the Garmont brand presence on the North American market, ensuring a strong platform for continued growth and further strengthening our customer relationships.”
6 comments
“Scott Acquires Garmont” is going a bit far, it sounds like. Garmont’s still an independent company, they’re just merging their US operations, right?
Tuck, as far as I know it is much more than just buying the distributorship. Source today mentioned they bought the boot molds, all that stuff. The exact details of the deal are not public knowledge at this time, perhaps it is indeed in parts, but what I gathered is it is much more than just the US distributorship. Lou
This is great news. Garmont boots fit me well, but the last few beefy models were really heavy. Hopefully they can take combine Scott’s carbon fiber manufacturing and Garmont’s boot knowledge.
For sure not a bad thing to have a cash injection for Garmont. Their product is top, but a bit extra could really allow them to do great things. Anyway, better than fading out and leaving us all with one less boot option.
I will keep my fingers crossed on this one!
Hi! I love skiing and reading good articles about it. That’s why I enjoyed this posting 🙂
What’s happened to Life-Link poles out of all this? I just ordered some online but is that the last of the crop?
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