Lou Escapes Style Police in Bozen, Italy

Post by WildSnow.com blogger | May 3, 2012      

Weather turns against us again so we decide to take a day off from skiing and head south. Our destination is Bozen, Italy, where we will visit friends at Salewa’s new corporate headquarters. But first, a walk through the old part of town.

Bozen plaza

Tourissmo: Mr. and Mrs. WildSnow take off their ski boots. Originally established by Romans in 15 BC, taken over by Bavarians in 700 AD, and annexed by Italy in the 1920s, Bozen (Bolzano if you're Italiano) is an interesting mix of wurst and vino.


Lou looks a bit out of place in his bright red rain shell. I duck in a shop to buy him black casual wear but he swipes my credit card faster than the clerk. Good to have someone around to protect the travel budget.

Sidewalk cafe

At one of many sidewalk cafes, we have lunch with fragrant Wisteria drooping lovely over us.


After our leisurely lunch, we walk a few paces before stopping for a caffè. An afternoon serving is a ceremonial formality: the caffè is served with a small silver spoon to the right. I splurge and order something fancy. Squisito!

Street market

Bolzano's Piazza dell'Erbe: fresh produce, nuts, meat and cheese: a daily celebration of what's in season.


Gypsy street person or style police? Lou hides safely behind a Fiat. Note the distinct lack of bright red clothing on the locals.

Bikes in alley

Bozen is a bike town with many nice road tours in the area. Next time we'll bring our wheels along.

Bozen bike

This beauty caught my eye. Italy, the land of design and good taste.

Mr. and Mrs WildSnow outside Salewa corporate headquarters.

Lisa and Lou outside Salewa corporate headquarters. We tried to think of an equivalent to these guys in the U.S. Perhaps you'd combine REI with Black Diamond, or something like that. Quite interesting to see the outdoor gear industry taken to this level. Pluses and minuses of course, but overall Salewa seems to be doing what they do with lots of skill and grace. When the CEO works on the grapes in his own vineyard, how could it be otherwise?

The mother ship.

Reflecting the mountains in a silhouette of giant rock crystals: HQ

Salewa Bivac

Sipping our tenth espresso of the day, we 'relax' at the employee coffee shop and watch the wall. This is how they climb the corporate ladder at Salewa. Not unlike some of the other outdoor companies around the world where how you climb is as important as how well you rock a spreadsheet.

Salewa terrace

Two football fields of rooftop photovoltaic panels generate twice as much power as the buildings need.

Typical cubicle for a Salewa desk jockey. They also have a fitness center, childcare facility, free-of-charge electric recharging station for hybrid vehicles, park with pond and bistro, cafeteria serving local foods, and espresso machines around every corner.

Typical cubicle for a Salewa desk jockey. They also have a fitness center, childcare facility, free-of-charge electric recharging station for hybrid vehicles, park with pond and bistro, cafeteria serving local foods, and espresso machines around every corner.

Salewa climbing cube

Outdoor indoor climbing walls are open to the public as well as employees.

Inside HQ.

Inside HQ. Is Glen Plake everywhere?

If you’re interested in Krimson Klover clothing, click here for their website.


21 Responses to “Lou Escapes Style Police in Bozen, Italy”

  1. Geert May 3rd, 2012 12:33 pm

    Yes, Glen Plake is everywhere. I just saw him at Mammoth Mountain in California. He was buying french fries. I said, “Glen Plake eats french fries?” He smirked and said, “all day long”. It’s like seeing Wooly. Everyone smiles and waves.

  2. lc May 3rd, 2012 1:51 pm

    looking for a job at Salewa Italy right now…

  3. Lisa May 3rd, 2012 2:27 pm

    Do Glen Plake sightings outnumber Elvis sightings?

  4. Lisa May 3rd, 2012 2:28 pm

    lc: good luck! I thought about applying for a job too.

  5. Lou May 3rd, 2012 3:12 pm

    Elvis is everywhere, Glen Plake is only at every ski resort on the planet.

  6. Jane Z. May 3rd, 2012 3:28 pm

    I have a sweater from Krimson Klover that I wear alot and it still looks new. I love it and I didn’t know they made summer dresses. I’ll have to get one!!. Thanks for the link. I like your style!

  7. Lisa May 3rd, 2012 4:17 pm

    Thanks, Jane. It’s a great travel dress made out of high quality, super comfy material that doesn’t wrinkle. Very nice!

  8. lc May 3rd, 2012 4:21 pm

    @ Lisa, I wish I spoke excellent Italian, German and had a working knowledge of English. Not to mention Italian labor laws, etc. then I might have something. The office space at Salewa looks unbelievable. How cool would it be to ask your boss for a belay after work?!

  9. Lisa May 3rd, 2012 4:31 pm

    lc: Italian labor laws indeed. I believe if you work there for 5 years you have to apply for citizenship. Would be a super place to work though.

  10. Pete Anzalone May 3rd, 2012 8:36 pm

    I love the pic of the hair-challenged guy with his arm around the great looking gal. Hope springs eternal.

  11. Rob May 4th, 2012 12:58 am

    Keep rockin’ the rainshell, Lou. It’s pointless to try and keep up with Italians when it comes to fashion.

  12. RobBJ May 4th, 2012 4:10 am

    Loving these TR’s from Europe. The mix of skiing, culture, style and history makes it so interesting and inspires me to make my own plans to get back there again before I get too old.

  13. Lou May 4th, 2012 7:00 am

    Rob, as I think I’ve mentioned before, it is amazing how inexpensive it is to fly over there in comparison to the history of international travel. For example, I read that in the early days of air travel it cost nearly a year’s average wages to fly to Europe! Way different now! The trick is staying on a budget once you’re there. Lots of tricks to that of which I know only a few as I’ve never done the total “vagabond” style of travel in Europe. Many websites with tips. Main one from me is that the best deal for doing ski mountaineering is probably the Alpine Club huts in Austria, stay in the lager and do half board for food. No need for reservations during non-holiday times, and they have to give you a place to sleep no matter what so nothing to worry about if you’re flexible and willing to sleep on a dining room table. Remember to have alpine club membership for discount. Join Austrian club through UK English language site, or join American Club. I’ve done both, actually prefer joining Austrian club as that’s who subsidizes the affordable huts, they are much more ski alpinism oriented, and you get their cool stuff in the mail. Lou

  14. brad May 4th, 2012 8:29 am

    @Lou: “Elvis is everywhere.” Mojo Nixon lyrics perhaps?? That just made my day!

  15. Lou May 4th, 2012 9:06 am

    Yeah, I listen to Mojo as little as possible (grin). But that song just sticks in my head, and I even saw Elvis yesterday.

  16. brian h May 4th, 2012 10:57 am

    The presence of Yanks in bright colors just reminds folks who’s really running things….

  17. Pete May 4th, 2012 11:53 am

    Great to see you are global. Very nice shots.

  18. Lou May 4th, 2012 11:55 am

    I have been enlightened by the Europeans, especially when it comes to politics!

  19. Kelly May 4th, 2012 7:08 pm

    Totally phun – you guys rock!

  20. Mark W May 6th, 2012 10:00 pm

    People talk as if Salewa is growing quite quickly as a brand in America. I think they have some great products, so lets keep an eye on where this leads.

  21. Jess May 31st, 2012 12:20 pm

    Let’s see if Joe will build us some of those bike seat stools! So wonderful to meet you this past weekend.

Got something to say? Please do so.

Anti-Spam Quiz:

You can subscribe to comment notification by checking the box to left, but you must leave a brief comment to do so, which records your email and requires you to use our anti-spam challange. If you don't like leaving substantive comments that's fine, just leave a simple comment that says something like "thanks, subscribed" with a made-up name. Check the comment subscription checkbox BEFORE you submit.
If you need an emoticon for a comment just copy/paste off the following list, or use text code you might be familiar with.

:D    :-)    :(    :lol:    :x    :P    :oops:    :cry:    :evil:    :twisted:    :roll:    :wink:    :!:    :?:    :idea:    :arrow:   
Due to comment spam we moderate most comments. Please do not submit your comment twice -- it will appear shortly after approval. Comments with one or more links in the text may be held in moderation, for spam prevention. If you'd like to publish a photo in a comment, contact us. Guidelines: Be civil, no personal attacks, avoid vulgarity and profanity.

  Your Comments

  • Ryana: I've never had the heel lifters flip up inadvertently. The brakes work for ...
  • Ryan: Those heel lifters seem to be the only real negative. I wonder if they can...
  • Joe John: Gringo, thanks for sharing the video link. That was special....
  • Rudi: Were the weld nuts epoxied in? I am wondering how you torqued the 4-40s? ...
  • gringo: Here is a video of Herve (in the red pants) doing what he did best, enjoyin...
  • Lou Dawson 2: Hi Gringo, yes, he was a real light for us during industry work such as ISP...
  • gringo: Herve was such a good guy. So passionate about life, his family and his wor...
  • jasper: Thanks Lou. Do you know how to disconect the battery? It looks like there a...
  • Lou Dawson 2: Jasper, I've not heard of any problems. When we receive Jetforce and Voltai...
  • Lou Dawson 2: 10 grams for 8 Quiver Killer inserts, so after subtracting somewhat negligi...
  • jasper: Has anybody sent their jetforce through the mail or fedex? Any issues with ...
  • dan kasha: I just skied Miller Softs in deep spring snow at Crystal Mountaib, Wa. 205...
  • Jim Milstein: Lou, I was referring to the threaded thingies glued into the skis into whic...
  • Lou Dawson 2: Jim, I just count the boot inserts as part of the boot weight, since most b...
  • Jim Milstein: My black Vipecs (from last year) weigh about 500g each, brakeless, screwles...
  • See: Aside from being an ounce lighter per binding(?), being easier to click int...
  • See: Tecton claimed weight is 550g per pair, no brakes? I’m guessing that’s supp...
  • Tom Gos: So, I purchased the new Mirage walk mode kit to replace the older style one...
  • Lou Dawson 2: Thanks Jim, yeah, I noticed on the Vipec we've got here that you can "cheat...
  • Jim Milstein: Actually, you can adjust further if you don't mind going past the "stop" ma...
  • Jim Milstein: My Black Vipecs have 25mm adjustment for bsl....
  • Lou Dawson 2: I'm working hard on the FAQs, but yeah, some of this info is hard to find. ...
  • Jeff: I am sure I am missing it somewhere do to poor search skills....does anyone...
  • Lou Dawson 2: Hi Shannon, thanks for stopping by, glad you enjoyed Aaron's post. There ar...
  • Atfred: Was in the valley Blanche two days ago, skied up to point heilbrunner, then...
  • Shane: I just read that this was previously covered . Thanks...
  • Katie: It was epic, I was there. Craving more.......
  • Julia Dubinina: Hey Kyle, Just found your comment - it is April, so not sure if you hav...
  • Jim: thanks, subscribed...
  • Eli: Just a last width point, I find the "98mm" of the Atomic Backland to be ple...

  Recent Posts

Welcome to Louis (Lou) Dawson's backcountry skiing information & opinion website. Lou's passion for the past 50 years has been alpinism, climbing, mountaineering and skiing -- along with all manner of outdoor recreation. He has authored numerous books and articles about ski touring and is well known as the first person to ski down all 54 of Colorado's 14,000-foot peaks, otherwise known as the Fourteeners! Books and free ski touring news and information here.

All material on this website is copyrighted, the name WildSnow is trademarked, permission required for reproduction (electronic or otherwise) and display on other websites. PLEASE SEE OUR COPYRIGHT and TRADEMARK INFORMATION.

Backcountry skiing is dangerous. You may be killed or severely injured if you do any form of ski mountaineering, skimo randonnee and randonnée skiing. The information and news on this website is intended only as general information. While the authors and editors of the information on this website make every effort to present useful information about ski mountaineering, due to human error the information, text and images contained within this website may be inaccurate, false, or out-of-date. By using, reading or viewing the information provided on this website, you agree to absolve the owners of Wild Snow as well as content contributors of any liability for injuries or losses incurred while using such information. Furthermore, you agree to use any of this website's information, maps, photos, or binding mounting instructions templates at your own risk, and waive Wild Snow owners and contributors of liability for use of said items for ski touring or any other use.

Switch To Mobile Version