For daily blogs, we tend to stay away from ski business minutia that’s of more interest as “B to B” than to most WildSnow readers. But when company such as Garmont pulls up stakes from the (or perhaps what used to be) capitol of ski business location (Vermont) and moves to Oregon, that is news we all might find interesting. We’ve used Garmont boots for years and we’re big fans of the company. They are also a WildSnow.com supporter. Pacific Northwest continues to be quite the hotbed of North American mountain sports, including ski mountaineering. We’re glad to see Garmont locating there and wish them the best. Press release follows, edited to remove fluff.
WILLISTON, VERMONT (July 27, 2011) – Garmont North America today announced the relocation of its North American headquarters to the outdoor and footwear capitol of Portland, Oregon. [WildSnow removed fluff here.]
The goal of the relocation is to elevate the brand’s profile in the North American outdoor market, and to tap into the strategic benefits of proximity to other brands and retailers in the region. [WildSnow removed fluff here.]
The move will begin immediately and will be completed prior to the end of 2011. All Garmont N.A. operations will be relocated, including their distributed brands of Bridgedale socks and Life--Link backcountry equipment.
Garmont is also announcing the promotion of Joshua Gibbs to Vice President of Sales and Patrick O’Neil to Chief Operating Officer. Both Gibbs and O’Neil will relocate with Garmont to Portland, Oregon.
Garmont will also retain its sales rep force, as it has one of the most experienced and effective sales teams in the outdoor industry.
“This is an exciting new chapter for the Garmont brand, as the move will bring Garmont in closer contact with the outdoor market in ways that can best satisfy North American needs,” said Achille Morlin, Owner and President of Garmont SRL.
Based in northern Italy, in the picturesque foothills of Volpago del Montello, Garmont’s roots date back to 1867. For five generations, the Morlin family has designed and built technical boots inspired by the rocky terrain of the Dolomites.
The historic Garmont brand was relaunched in 1991 by Calzaturificio Morlin as a four-- season technical footwear and ski boot brand. Garmont North America was founded in 1996.
Garmont’s decision to relocate was an extensive, deliberate process, and included evaluation of several possible regions with similar character to the brand’s northern Italian base.
Portland’s progressive business climate, proximity to footwear industry giants and innovators, and year--round access to world--class hiking, climbing and skiing destinations made it an ideal match.
Garmont is working with the Portland Development Commission to identify and implement the resources required for a successful transition.
In skiing, Garmont’s recent accomplishments include the introduction of the PowerFrame Freeride AT collection for fall 2011 -–- an unparalleled package of fit, features, and touring function. The collection established an entirely new class of boots, blending superior alpine performance with full uphill capability, and reinforcing Garmont’s leadership position in the rapidly growing world of alpine touring [WildSnow: and backcountry skiing] – the fastest growing category of boots in the alpine ski world.