Dynafit Signs Big Mountain Freeskier Eric Hjorleifson

Post by WildSnow.com blogger | June 27, 2011      

Eric Hjorleifson

Eric Hjorleifson

Those of you who track the world of the skiing gladiators are probably familiar with the stunning visuals created by Eric Hjorleifson. He’s also quite the gear modder and self propulsion fan. Dynafit has “signed” him. Not sure if that means free boots for Eric to salvage parts from, or huge checks in the mail. Probably a little bit of both? At any rate, Eric will be a terrific person for Dynafit to have helping with their marketing. Below is the official, annotated and slightly edited (for length) press release.

June 2011 – (Boulder, CO) – Dynafit, the world’s only full-line full-time backcountry brand, is proud to welcome Eric “Hoji” Hjorleifson to their athlete roster. In addition to joining the Dynafit athlete team and promoting his use of Dynafit boots and bindings, he will also be a ski boot consultant for the brand. Hjorleifson, a professional skier by trade and boot-tinkerer by night, has been skiing Dynafit boots and bindings for the last two seasons. (WildSnow.com editor’s note: It has been fun to see hard charging skiers combine tech bindings with big planks for the ultimate in efficient riding. We expect that trend to continue, albeit with lots of engineering to beef the boot fittings as well as re-engineer certain parts of all tech bindings that could stand to be stronger.)

Hjorleifson remarked, “I have a lot of respect for their engineers and designers. I showed them my boots, and some footage from MSP, so they could see what I am doing on the gear. I’m really optimistic about working with them. The need for gear like this is really obvious in North America.”

Benedikt Boehm, Dynafit’s International Business Unit Manager welcomed him to the team. “Eric embodies the spirit of the snow leopard in his approach and descent. His spirit for the mountains and knowledge of terrain is perfectly matched with our vision for North America (WildSnow editor’s note: We are psychic, and can see an amazing boot in the future). We are honored to have Eric skiing our boots and bindings, and look forward to his input on design.”

Born and bred in Canmore, AB, Hjorleifson is a member of the infamous “Bow Valley Crew” of freeskiers who cut their teeth ripping big Rocky Mountain lines in and around Lake Louise, Canada. His specialty is ski touring to steep, challenging rock-studded faces and wicked couloirs around the world. Hoji’s skiing style is high-speed, technical racer-derived turns with the odd air thrown in for good measure. He has also has appeared in numerous ski films.

Hjorleifson’s first assignment is to work with Dynafit’s boot product manager, Federico Sbrissa, and the Italian design team on a new line of boots for the 2012-13 seasons.

Chris Sword, Dynafit’s North American President also welcomed Hoji to the athlete team. “Eric is one of the world’s most dynamic and visually exciting big mountain skiers. And just as important, his no-compromises approach to ski boot design, and how it can increase performance in the big mountain arena, aligns perfectly with our mission to build the world’s best backcountry ski touring gear.”



6 Responses to “Dynafit Signs Big Mountain Freeskier Eric Hjorleifson”

  1. Brian June 27th, 2011 12:48 pm

    This is great. The mods he’s made are quite interesting, and I’d be tempted to purchase such a product if Dyanfit turns one out.

  2. Colin June 27th, 2011 5:31 pm

    Does anyone know what kind of bindings Hoji skis on?

  3. Lou June 27th, 2011 5:39 pm

    Dynafits part of the time, but I’m sure he skis on a variety of stuff like anyone in his shoes would…

  4. Andrew June 27th, 2011 11:18 pm

    Another chapter in the evolution of an exceptional brand. Lighter, faster, stronger! And Eric’s Canadian too. Extra bonus points 😉

  5. Brian June 28th, 2011 9:16 am

    I thought I heard somewhere that he would ride Dynafits for anything up to a 40ft air. I bet he has a traditional alpine setup for heli skiing.

  6. Lou June 28th, 2011 9:33 am

    A 40 foot air would result in a landing speed of around 35 MPH (if I found a calculator that works), if the snow surface is reasonable and the landing is done well, that’s really nothing radical in terms of forces on a binding. Of course, add a few feet to the drop or an icy landing, and the whole deal is very very different. Remember that tech bindings have very good side elasticity, and you can reach down and lock the touring latch for super high lateral release values, but the elasticity of vertical heel release is much less than a full-on alpine binding, and is not affected by the touring lock. Thus, in big boots landing big air, the possibility of a forward/upward pre-release becomes a very real concern. Setting to the highest setting probably helps, but then you don’t have any safety release. No real substitute for elasticity…

    But like any gear, even the stuff they skied on 40 years ago, if you know the limits of your equipment and use accordingly, you can do all sorts of wonderful things with just about any sort of gear.

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