Life Link to Stop Distributing Dynafit

Post by blogger | October 17, 2006      

This might be a bummer or it might be good. Hard to know. Life Link has done a good job and we wonder how anyone in a few months can set up a customer service infrastructure to match the one that Life-Link has developed over eight years of distributing Dynafit. Of course there is always to provide Dynafit info — perhaps we’d better ramp things up, Salewa might be depending on us! Also, if we can offer a word of advice to Salewa: Base your North American distribution in a top backcountry skiing city. You might be tempted by Denver or Boulder, but Salt Lake City, Utah is the only choice. Really. Dynafit rules in the Wasatch, might as well stay close to your throne.

Press release from Dynafit:
“Jackson Hole, Wyoming-Life-Link Backcountry Travel and Dynafit have agreed to end their distributor relationship after the 2006/07 winter season, announced John Krisik, President of Life-Link International.”

“Dynafit was an appropriate fit for Life-Link Backcountry Travel, the synergy yielded positive results on all fronts, for each brand. After a fruitful 8 years it is apparent and agreed upon by both parties, that it is time for Dynafit to continue doing business on their own terms in North America. They have great product and we believe that Dynafit’s success will continue to grow under Salewa North America. As for Life-Link Backcountry Travel, we will now bring our focus back to the brand and our commitment to innovating, expanding and delivering the best backcountry gear possible, which has always been the core of our business” stated Krisik.

For the 2006/07 winter season all shipping, ordering and customer service functions will still be run through the Jackson Hole, Wyoming based Life-Link Backcountry Travel. Orders for the 2007/08 winter season will be taken by the newly formed Salewa USA, which is still in the process of hiring personnel.


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3 Responses to “Life Link to Stop Distributing Dynafit”

  1. Mark Worley October 17th, 2006 3:15 pm

    I’m likely to order some Dynafit bindings soon. Hopefully warranty issues won’t be a problem after the switch. Any word about where Salewa USA will be located?

  2. Mark Worley October 17th, 2006 6:34 pm

    Lou Dawson, President, Salewa USA. Andrew McLean, Vice President. Bob Athey, Dynafit Ambassador.

  3. Jonathan Shefftz October 18th, 2006 6:15 am

    Lou, in another recent entry (regarding the imminent arrival of this year’s Dynafit crop upon our shores) you noted the limited shipment that North America receives each year. Any guesstimate as to just how many pairs of the one true ski mountaineering binding are sold in North America each season? (They are impressively obscure in the northeast, with only three retailers, but I certainly see far more during my western trips.)

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