This little ditty from BD has been floating around. It’s like the leaves falling off the aspens around here, kind of a short harbinger of excellent things to come. But I can’t figure out if the rhapsodic intro words are meant to be humor or serious. Perhaps both? Black Diamond is definitely playing the web content jungle and no doubt meaning to reach the top of the food chain and stay there. So I suspect this is the start of some excellent stuff to come.
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Hey Lou, regarding the BD video intro, I am pretty sure that was Ptor doing the intro. That means that was a serious intro not tongue in cheek humor, it sounds a lot like many of the articles he has written as well.
Thanks for the great website.
Chris
It seems like this season, content will really be king. Manufacturers are scrambling to make sure their athletes are all committed to providing content (like video and stories). BD does seem to be going after this idea wholeheartedly–just look at their widget here on the right of this page. I think it’s a pretty good trend. We all get to see more cool stuff in great locations The downside is that folks become too concerned about “getting the shot/vid” rather than just going with the flow that’s so much a part of skiing.
Chris, that figures 😀
Andrew, I’d agree. The huge huge downside to all this is the compulsion to document every trip with high quality vid and stills, sometimes the trip even takes second to the process of documenting it. I experienced quite a bit of that on Denali this spring, but it was planned and expected, and one of the reasons I was there. But not every trip has to undergo that kind of scrutiny and process. In fact, the “zen” that Ptor mentions might be better served if the trip was not purposed to producing content for a website…
If a skier shreds the gnar and no-one films it, was it REALLY that awesome?
That being said, a belated thanks, Lou, for your group’s Denali coverage. One of Caleb’s summit pics is my screensaver at the moment.
Dale
Dale, I’ve experienced a lot of trips of both the totally “zen” style, and those with a strong media content purpose. I find the contrast to be strong, and am certain that while many of us might be used to the constant “elephant in the room” of needing to make photos andvideo and even make completed web content while in the field, doing so can frequently detract from the very reasons one does these sorts of trips in the first place.
In a way, when you’re as involved in this stuff as I and many others are, our souls have been sold. As long as the soul sale wasn’t to the bad guy down below, the sale can have some benefits (grin) such as providing a living, but it’s still your soul…
So all that zen stuff was serious? I was sure it was comedy. Well, it is spoof-proof, because it’s a parody of itself.
I think it looks good. Like you said – there’s a battle for web content going on. Patagonia is pumping out a lot of videos lately too.
lame
Handheld OS won’t run it. Arrrgh!
I still struggle on the mid range black hills but hopefully one day I can see myself doing ok on a black diamond!
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