Backcountry Skis Sales up 57 Percent


Post by WildSnow.com blogger | September 27, 2010      

Sales numbers for backcountry skis are up 57%, according to the new Snowsports Industries Association (SIA) market report. All I can say about that, is, amazing.

And, I can also say that around here we’ve always expected backcountry skiing to grow since it is the best sport on the planet. But who knew? Time for for trailheads and more parking? Or are most of these sales just folks who want to look down while riding the lifts and see a cool backcountry brand?

Unknown how SIA defines “backcountry skis.” We assume they mean specifically branded stuff such as Black Diamond, K2 Backside, Dynafit, etc.

It’ll be fun to get our hands on the full report. Meanwhile, stay tuned for an interesting analysis of sales numbers from Outdoor Industry Association. That’ll be up sometime this week.



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Comments

5 Responses to “Backcountry Skis Sales up 57 Percent”

  1. Tyson September 27th, 2010 1:12 pm

    Digging into the numbers a little closer I notice there wasn’t a real notable increase in AT binding sales or AT boot sales. That would indicate the 57% increase in backcountry-specific skis is largely driven by someone changing their classification…

  2. Mark September 27th, 2010 5:29 pm

    Maybe the “BC” companies are achieveing some on hill market penetration with the sidecountry stuff.

  3. Le Pistoir September 29th, 2010 11:56 am

    It doesn’t really matter if it’s an increase in actual backcountry-specific models or just an increase in backcountry-branded skis. There’s a bit of both and what the data really shows is that skiers are eating it up. They are increasingly purchasing skis with a specific intent to use them in the backcountry, whether that means Foraker, Marble, Chugach, Loveland Pass, or just hiking out the gates at the local hill.

  4. e September 29th, 2010 1:37 pm

    I think the increase may be due to what a modern backcountry ski is. They are very versatile, light, usually forgiving, fun, not to straight, not to stiff. For a solid, but not master skier, they are a great alternative to a big mountain stiff ski, a park ski or one of those strictly intermediate skis. Plus they look cool. I don’t know if there are necessarily 57% more backcountry skiers now…

  5. Mark September 29th, 2010 2:11 pm

    The other thing is that thre are more speciality skis in the BC market now. Therefore more BC desire quivers rather than quivers-of-one.

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