New Magazine – Femme Rippers Unite!

Post by blogger | August 4, 2006      

Below advertising sales pitch just in from Powder Girl, a new magazine produced by the folks at Powder and devoted to the fem side of snowsports.

Authentic women’s coverage only POWDER can produce. Get to know the girl who is changing the face of women’s skiing. Travel to a far-flung corner of the world with an accomplished ski-mountaineer and a young charger. Learn about female-specific injuries and how to avoid them. Find out why, to master sled-accessed skiing, you’ve got to flaunt what you’ve got. Drop your jaw at a Shooting Gallery that will crush any preconceived notions about token girl photography. You won’t find ski fashion trends, photo shoots from the hot tub or the gratuitous low-angle powder shot, but you will meet the hardest charging women in skiing. POWDER Girl reaches out to the hardcore female skier in a way that’s never been done before. If you’re trying to reach the dedicated femme ripper, POWDER Girl is your portal.

Prediction: This will be a success, but not because of the female market. Guys will buy tons of them. Overheard at checkout counter: “look at the magazine I bought — no, really, it’s for you honey, as you’re such a dedicated femme ripper.”

Come to think of it, how about the term “femme ripper?” Google it and you get zilch. And what’s the male equivalent, a “man ripper?” Or is that what the femme ripper becomes when her boyfriend dumps her for a better femme ripper? As always, Powder Magazine, pure marketing genius — and leading the way with the English language.

As for that “gratuitous low-angle powder shot,” at this point in summer I wouldn’t refuse it…

Lastly, will they re-title Powder Magazine? “Powder Man?” “Powder Hombre?” “Guy Pow?”

Comments appreciated. Girls?



4 Responses to “New Magazine – Femme Rippers Unite!”

  1. Steve Seckinger August 4th, 2006 6:50 pm

    Leanne can’t wait for some girl-pow-pow for herself (new Carbon Surfs late last year) and Ill take an order of mu-gu-guy-pow for me! Maybe I can get on those Chogoris some more and give you a decent write-up I owe you.

  2. dave downing August 7th, 2006 8:33 am

    Lou. As for the name of Powder Girl, no they won’t rename powder to Powder Man. Powder Girl is based off of the former, monthly section of the same name. It feature a girl ripper actually SKIING, and skiing well. A friend told us about this coming publication and Jess’s reaction was nothing but pure excitement. There are a lot of girls out there that don’t get stoked by watching agro, overly-competitive guys ski and label the girls as sucking. Jess can keep up with all of my friends on the hill, and it’s about time she has the chance to see some other girls do the same.

  3. Jess D August 7th, 2006 8:40 am

    My cruiser bike’s name is Powder Girl… I’m curious to see the pub. I always liked the Powder Girl column in the old Powders – gave me inspiration. But if its anything like SG was (same publisher), it might be lame. Yeah for Femme Rippers!

  4. Brittany August 17th, 2006 9:41 am

    I’m interested in what this magazine will actually hold. Too often I’ve found that many things geared towards women are not my style at all, even though they are intended toward an audience of women like me. If the intended audience is male, who knows what the mag will actually have then!

    When is their first issue?

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