We sealed the deal a few days ago. Black Diamond Equipment has come on board as a sponsor of WildSnow.com!! Let’s all give a rousing ovation to BD for their support. Click on their banner above, explore their excellent website, and drop them a thank you note for their support.
A bit of back story about Black Diamond. I’ve of course used their gear since the early Chouinard pitons and carabiners back in the 1960s, and it continues to be a major part of my backcountry kit. When my book Wild Snow was published, I did a book and slideshow tour that turned out to be more complex and difficult than I could handle at times — nonetheless Black Diamond helped that project financially and in spirit, and I’m forever thankful for their support in that, and now for my web publishing endeavor (which I hope is a bit more consistent and manageable than trying to do an old fashioned multimedia slideshow!)
While we’re on the subject of advertising: Least we forget, producing this sort of blog wouldn’t be possible with a bit of financial support. Here is how that works . We’ve got three kinds of advertising:
The Backcountry Store banner you see at the top of this page, as well as the Vintage Ski World Banner you see elsewhere, pay a small percentage of sales if you shop by clicking through on their banners. The small amounts add up, and affiliate sales revenue is our biggest chunk of financial support. Black Diamond and Rando Gear pay a flat fee per year of advertising, and their support is significant as well. Lastly, we have what’s called pay-per-click (PPC). The banner above that always has smiling face is PPC, as are the “ads by Google” you see at upper left. When those banners get clicked, we get paid (but don’t get your hopes up about showering us with clicks, after several clicks from the same computer they don’t count any more.)
Thus, if you’d like to help us, just explore our advertisers. Do some shopping through the links, or at least drop them an email and say you saw them on WildSnow.com, and will be looking at their product when you shop your favorite specialty store for Christmas gifts.