WildSnow.com Receives Ground Breaking Sponsorship

Post by WildSnow.com blogger | April 1, 2010      

We just found out about this yesterday here at Wildsnow.com — aparantly it’s been in the works for a while. More than a year ago, General Mills contacted Lou Dawson about being one of their featured athletes on their new and heavily promoted Wheaties Fuel breakfast cereal. Lou says he was honored to be included among the likes of Peyton Mannning, though is pretty skeptical if he really deserves it. Nonetheless, more than $100,000 for the gig was pretty convincing. Needless to say, with his new stash of cash Lou will be traveling more and blogging less, though you’ll still see him around these parts on occasion — that is unless his Nike deal comes through. In that case, he has an order in on a Lear Jet that’s been fully retrofitted with cargo bay ski racks and a large workshop.

Backcountry skiing on a cereal box.

Yep, that's Lou Dawson truly gracing what has to be the best expedition breakfast food since oatmeal.


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35 Responses to “WildSnow.com Receives Ground Breaking Sponsorship”

  1. Larry April 1st, 2010 10:04 am

    Lou failed to mention that I got $500K for designing the box cover.

  2. Elcap23 April 1st, 2010 10:07 am


    You have got to get some of these Wheaties for a review. Particularly how they effect pre-release tension when used with Dynafits. I am guessing the extra fiber may lead to some unexpected ejections.


  3. bill April 1st, 2010 10:17 am

    April fools!! Good one.

  4. Chuck April 1st, 2010 10:18 am

    Oh no, what’s next? I hope NOT to see you on a milk carton. 😆 Congrats!

  5. Thomas B April 1st, 2010 10:46 am


  6. Gray April 1st, 2010 11:24 am

    I’m surprised General Mills didn’t do a box that had you and Lindsey Vonn on it. Two american Ski Legends. :whistle:

  7. Markian April 1st, 2010 11:35 am

    No doubt you will be using the lear jet to tear up the backcountry in the same manner you use the snowmo. There go all your humble values and the CO backcountry!

  8. Lou April 1st, 2010 11:52 am

    I’m recommending they build me an airstrip up in the Wilderness. :angel:

  9. Dylan April 1st, 2010 12:50 pm

    Good one!

  10. Dostie April 1st, 2010 1:55 pm

    😆 😆 😆

  11. Dostie April 1st, 2010 1:56 pm

    BTW – that’s a GREAT shot of your mug. No foolin’!

  12. Bill B April 1st, 2010 3:16 pm

    So Lou
    What about the rumor of you being on the cover of GQ!

  13. Randonnee April 1st, 2010 4:31 pm

    Good one! 🙂

  14. OLDDUDE April 1st, 2010 4:38 pm

    Now that you are famous how much do I get if I dont put the picture on the internet of you with the bong and the drunken twins?

  15. Lou April 1st, 2010 4:52 pm

    Olddude, I don’t know, seems like it’s best to publish that stuff if you’re a celeb, a la Paris (grin)?

  16. Lou April 1st, 2010 4:54 pm

    Bill, the GQ gig just didn’t work out. I think what blew it was when I showed up in my welding cap.

  17. Bill B April 1st, 2010 7:11 pm

    Hey Lou
    Ya, I thought you were a little too macho for GQ.
    A Fritschi guy would be appropriate.

  18. Terry April 1st, 2010 8:00 pm

    I guess you and the young guys are going to be eating a lotta Wheaties on Denali, Lou!

  19. Chase Harrison April 1st, 2010 8:08 pm

    You and Tiger!!!!!!!!!!!!!!!

  20. Bar Barrique April 1st, 2010 9:21 pm

    I guess this means you don’t have to hitchhike to Denali

  21. Pdxjim April 1st, 2010 10:01 pm

    You sh 😎 ould hold out for 200 hours with a Bell 212

  22. Jeff April 5th, 2010 11:34 am

    We know where this will lead. Pretty soon the cover of the Inquirer will feature Lou and his snowmobile wrapped around a wilderness area sign and the wife beating the crap out of him with an old Kazama Outback. Then one of those models from the Moose Jaw ads will be featured on the pages of Backcountry telling all of Lou’s secrets. The mind reels…

  23. art Burrows April 6th, 2010 8:36 am

    Well Lou, congratulations on the Wheaties deal, you are officially on the summit of consumer pr so enjoy the view while you can… I got the same offer but I asked GM to add metamusil, glucosamine, an extra dose of omega oils and viagra and a couple of Celebrex coupons for the burgeoning mature market of ski alpinists coming into the new demographic….but they said ney. So as you are now our spokesperson, I encourage you to guide the product towards our growing market needs.
    Cheers. mr stiffy

  24. Lou April 6th, 2010 8:49 am

    Art, the Celebrex coupons were probably the deal breaker (grin).

  25. Dave April 6th, 2010 2:43 pm

    I actually saw some leaked lo-res photos of lou from the GQ shoot. Bummer they decided not to do the article.


  26. tom lionvale August 17th, 2010 5:12 pm

    Lou ; t hree HUGE fans in calif. Could you please sign three wheaties pictures ? I will mail with return envelope. These three pictures will be framed and presented this xmas at backcountry skiing at squaw valley The BIGGEST FUNNEST BACKCOUNTRY SKIING HUMOR EVER !

  27. Lou August 18th, 2010 2:46 pm


  28. tom lionvale August 19th, 2010 12:05 pm

    Lou ; Where do I mail the three Wheaties photos ?

  29. Lou August 19th, 2010 4:03 pm

    Tom, I’ll email you the addy.

  30. tom lionvale August 24th, 2010 10:34 am

    Lou ; About that addy ? Grin !

  31. Lou August 24th, 2010 10:47 am

    Tom, did you get it? I emailed you.

  32. tom lionvale August 24th, 2010 1:28 pm

    Lou No. Try again? Phone? 1-559-733-7442 Thanks. Lov. Tom

  33. tom lionvale August 29th, 2010 1:31 pm

    Lou, Would you try again to e-mail me your addy for the funniest WILDSNOW HUMOR ever ? Thanks . Tom

  34. Lou August 29th, 2010 1:46 pm

    Hi Tom, I just emailed it again.

  35. tom lionvale October 7th, 2010 1:01 pm

    Lou ; MANY THANKS for the project and the stickers . Wish you could see their faces at our annual squaw valley backcountry ski this winter ! They will be STRUCK AMUCK ! Come join us ! Why should you ski colorado powder , when you could ski stale california cement ! WHAT FUN ! Tom Lionvale

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