By 1965 I’d been on our fine planet for a few years, but “adult” climbing and ski mountaineering were not much more than an itch in my toes. Nonetheless I lusted after gear catalogs like I was a monastic pledge going after full membership. I wanted to be like the guys hanging from cliffs, or like the alpinist hardcores in Peter Lev’s cover shot, enjoying the view of Great Gorge of Ruth Glacier from 13,400′ on Denali during their first ascent of the East Buttress. Holubar was one of the books that stoked my fancy, I thought you guys might enjoy a few excerpts. Perhaps to jog memories, of if you’re younger, enjoy your roots.
While one might assume Holubar was mostly an equipment importer, they were innovative in the down insulated sleeping bag space, making beautiful bags that at one time might have been the best you could get. For more about Holubar, Google is your friend, wiki here. From a business standpoint, it’s interesting the brand was bought by The North Face in 1981, perhaps indicative of the business chops that resulted in TNF becoming such a successful and long lasting outdoor brand? More, apparently some sort of effort is afoot to relaunch the brand. It’s a good, unique name, yet has little to no meaning for the current outdoor consumer demographic. But when creating a new brand you’ve got to start somewhere, and an old respected moniker can be a good foundation.
(Thanks Stan Badgett, author, climber and educator, for dropping the catalog by WildSnow HQ, it’s going into the archive.)