I did not see this coming, but am not surprised. According to several anonymous sources, Fritchi got miffed about their long-time North American partner re-branding Italian competitor ski touring bindings. Word on the street says the European company was at first was okay with this so long as the division between product was clear, in that the Swiss models were clearly different than the Italian models; “lighter” being the operative word (applying to the Italians). But I subsequently heard Fritchi is having second thoughts, and is dropping their major brand North American partner, going Teutonic, and developing a killer binding in partnership with THE major brand ski touring binding. We’ve signed an NDA regarding specifically mentioning the major brand, but I’m certain it’s okay we mention that insiders are calling this amazing new binding the DynaFrit. Believe me, total game changer.
Yeah yeah yeah, how many new bindings have we seen unboxed here at WildSnow HQ? I figured this was probably yet another yawner that would break during the first season of use, until the details woke me up. Great PR person Dieter “Derock” Handerson tells told me: “The value proposition here is the DynaFrit will be the first “unbreakable” touring binding in history, all at very reasonable weight of 1,050 grams per binding (778 grams per heel unit and 272 grams per toe unit).”
Upon examination of this innovative heel unit, we believe the “unbreakable” claim could be true, though we suspect Derock’s weight promise might be under stated.
Is a “one kilo” tech binding worth hauling if you know it won’t break? I quizzed a few core skiers I know here in Colorado. My alpinist friend Sub Peak told me he’d “use such a thing, sure, after h* froze over, which of course will never happen due to global warming.” Conversely, local skimo hero John Vertmon said “I’ve lost ski races due to breaking gear, I’d stick a kilo on each foot any time if I knew for certain I’d make it to the finish — skis always feel light when you’re standing high on the podium!”
We received a partially 3-D printed sample of a heel unit, but have not yet seen the toe of the binding. Nonetheless, per our usual style here as Wildsnow elite unrivaled amazing industry insiders, pampered with free beer and wurst, we bring you the photos here.
To promote the new binding, major brands developing this thing will sponsor a special event. The rules are simple, wear your ski boots and show up at the designated spot in Switzerland at 2:00 am, April 14 2018. 200 pairs of skis will be dropped 1,000 vertical feet from a helicopter to the highway pavement at the summit of Bernina pass (2,501 meters elevation, closed to vehicles for the event). The skis will be equipped with multiple pairs of nearly every ski touring binding sold, including the DynaFrit. Your task it to find a pair of unbroken skis and bindings, ski down to the shore of Lago Bianco, and bask in victory. We are certain the binding on your winning feet will be the DynaFrit. (Finding bindings on unbroken skis won’t be a problem, as an incredibly durable ski will use this press event as a brand launching opportunity as well, stay tuned on that.)
Moreover, a WildSnow factory tour is planned during winter 2019. We hear the entire ski binding manufacturing process has been re-invented for the DynaFrit — including something called “twelve sigma” that’s supposed to result in defect free products on the level of commercial communications satellites.
Oh, one more thing, what’s StierFrühling in English? We’re told it means “bull spring” and alludes to large Wyoming male cows that impress European tourists.