Dynafit Salewa North America — Beautiful New Diggs


Post by WildSnow.com blogger | October 24, 2017      
Meeting in the showroom.

Meeting in the Salewa Dynafit North America showroom. I was amused at the positively “western” style of the pleasing industrial architecture, what with high ceilings and great open spaces, in comparison with most of such facilities I’ve visited in Europe.

WildSnow is in Boulder, Colorado, doing a few industry visits. First stop, Salewa Dynafit had an enjoyable open house last night at their new Boulder facility. A year in the making, the new digs enjoy 6,200 square feet of beautiful open office and logistics areas built in a former indoor tennis court. Everything from full mechanical to a new roof took a year of work. I’m excited for these guys as they spent years in a cramped space that didn’t do justice to how hard they work on getting product out there for us all to enjoy.

Salewa comprises four brands: Salewa, Dynafit, Wild Country and Pomoca.

If you were there, you were in for a treat as a pre-retail version of the new Hoji boot was on display to all. I’ve got an NDA on details and photos at the moment, that’ll all be coming soon. Super cool (congrats to developers Hoji and Fritz Barthel) and I’ve actually skied in a prototype so I’m not just vaping, available at retail a year from now so hitch your pants up, grab your suspenders and be patient.

I also got a backroom espionage view of a few other new products. About that, let me say that Dynafit continues as both a core innovator and a “brand” company since they established their full-on North American distribution in 2007. In other words, they could have succumbed to simply stamping somewhat boring gear with their logo, but they’re still coming up with exciting new kit, some of which could be pleasantly disruptive. It’s a good time to be a backcountry skier.

Ski storage and workshop area is roomy as well.

Ski storage and workshop area is roomy as well.

Only 'open' office area I've ever even half way appreciated, as the work stations are separated by adequate space.

Only ‘open’ office area I’ve ever even half way appreciated, as it’s a bit more open than many of the others I’ve checked out.

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Posted by Lou Dawson on October 24, 2017 | Filed Under Backcountry Skiing, Boot Reviews, Industry Insider, Mountain Culture 
Tags: , , , , ,
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Comments

4 Responses to “Dynafit Salewa North America — Beautiful New Diggs”

  1. Scott G October 24th, 2017 12:55 pm

    Is their showroom open to the public?

  2. Lou2 October 24th, 2017 4:16 pm

    Don’t know I’ll check or you can call them. Lou

  3. mrpoo October 25th, 2017 7:04 am

    More importantly, is their bathroom open to the public?

  4. Joe John October 25th, 2017 11:31 am

    I always learn something reading Wildsnow!





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