WildSnow Weekend — CCB Vail

Post by WildSnow.com blogger | November 6, 2016      
Congratulations to Cripple Creek Backcountry for opening their second shop, located on Lionshead Circle in Vail, Colorado.

Congratulations to Cripple Creek Backcountry for opening their second shop, located on Lionshead Circle in Vail, Colorado. In true CCB style, the opening party included brews, bros and lots of stoke for the upcoming ski touring season.

Big news this week: our local ski touring shop, Cripple Creek Backcountry, opens store #2 in Vail Colorado. We are fans of backcountry boutiques and love to support retailers who promote our sport to the exclusion of such nefarious pursuits as bicycle riding and lift skiing (just kidding). Of course, specialty skimo shops like this run dangerously close to approving no sport unless it involves at least a square yard of spandex. But CCB hasn’t gone that far, yet, so we’re fans.

One of our most popular posts is Top Ski Shops Of The World. Can you find yours there?

Week in review:

Fall Skiing and NSAW in the PNW

Tools For Ski Touring Communication — BC Link Radio — Review

Ski Touring News — ISPO Marker and Our Local Shop Opens Another

Backcountry Jobs in Ski Touring — Executive Director, Utah Avalanche Center

SKi Touring Airbag Tech — How much Do Those Cylinders (And Batteries) Weigh?



6 Responses to “WildSnow Weekend — CCB Vail”

  1. BrentM November 6th, 2016 7:45 pm

    You’ve mentioned this store several times recently. For the sake of journalistic integrity, can you disclose your financial relationship with them?

  2. Lou Dawson 2 November 7th, 2016 5:04 am

    Hi Brent, thanks for asking. Primarily, Doug and Randy, owners of Cripple Creek Backcountry, are good friends. More, their shop is a short bike ride away from my home office, and we exchange a lot of help and favors. For example, Randy was over here yesterday at my studio-shop, working with me on a car repair. Having Cripple Creek available now for several years has been huge for Wildsnow.com as I constantly am borrowing gear for reviews, binding jigs, etc.

    Thus, since this is a blog, and we write about what we do, we end up covering things like the store opening party.

    Previously, they bought banner advertising on WildSnow.com and Marbleski.org. They still pay for a banner on Marbleski.org but we decided to experiment this winter with some sponsored content, which involves a financial arrangement. This is specific to certain blog posts, which we’re supposed to be clear about in an informational disclaimer at the bottom of the post.

    For example, the following post was done in partnership with Cripple Creek, written by one of the owners.

    See the bottom of the checklist post for statement about partnership.

    These past few posts were NOT sponsored content even though they mentioned Cripple Creek. We simply mentioned the store because we like them, we enjoy what they’re doing in the mix of ski culture around here, and this is a blog so we wrote about what’s going on in our little sphere here at home.

    FYI, it’s been my goal for several years to shift our site sponsorships over to more “polite” things rather than banner advertising. Experimenting with sponsored content is part of that initiative, but the biggest part of that is the affiliate sales links embedded in blog posts, that generally go to Backcountry.com.

    While Backcountry.com does not “sponsor” any of our content, those links serve a big part in keeping this website going, so they’re definitly a financial arrangement as well and should be noted.

    Apologies for the complex answer, but I wanted to make it clear that we’re doing a variety of things and it’s not that simple.

    Main things to remember is this is a blog, not the New York Times (though we’d love to have the advertising accounts the Times has!). WildSnow is hopefully better than “graffiti with punctuation” as blogging has been called in the past. But it’s still “blogging,” not heavily edited and vetted, and is mostly opinion writing. Further, the time and money we spend to keep this site going is significant, so all our financial arrangements are important, and something we’ll keep experimenting with to try and get a good mix.

    Lastly, as we work with Cripple Creek I’ll make extra effort to clarify when we’re doing sponsored content. But you’ll see that such content will never be any sort of junk, it’ll be useful “real” content that’s simply the result of a partnership that helps support us. In reality, no different than us being supported in the past by their banner advertising, just less obnoxious and perhaps (as is my goal) resulting in even more quality content.

    Above all, your opinion and feedback are super important to me, so let us know what you think!


  3. Bryan November 7th, 2016 9:08 pm

    it is native advertising…pretty straight forward

  4. Frame November 8th, 2016 10:44 am

    I enjoy this site and it won’t exist without advertising.

    I’m based across the pond and mainly ski in the alps, so a tiny chance I’ll end up at Cripple Creek and if there is similar source of info as this in German/French/Italian/Slovenian, then I won’t be able to understand it. I am interested to hear their views on gear maintenance, as I don’t have much experience and feel it’s pretty clear what the link between them and wild snow is.

  5. Lou Dawson 2 November 8th, 2016 11:04 am

    Frame, thanks, my “reader service” point in covering Cripple Creek is that you should look for a local specialty shop for your sport. Those of you who want to brag on your local shop can always do so on our “Best Ski Shops” post.


    In terms of our advertising, and sponsored posts, nearly every ounce of that stuff brings you to what I feel is quality content or excellent shopping information. For example, head over to BCA for their extensive “white paper” publishing effort. Or drop by Black Diamond to get the complete “official” lowdown on all their gear. Or how about B&D ski gear? Banner there for a click if you need it. And so on. I do a lot of web browsing. I rarely see a monetized site with as polite and relevant advertising as we have here, if I may brag a bit (smile).

    Further, even with the banners loading, Wildsnow is optimized to not bring your browser to its knees, as is often the case these days with overloaded websites.

    And I’m constantly trying to improve.


  6. Lou Dawson 2 November 8th, 2016 11:16 am

    Bryan, sure, fair enough. Lou

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