Trademark Certificate Finally Arrives

Post by blogger | August 26, 2009      

Break out the champagne, our trademark certificate finally arrived! Took long enough to get this, but nice adding a layer of protection to decades of hard work. (I know, this is kind of a business backstory sort of thing, but I thought some of you guys might be interested.)

WildSnow trademark certificate.

WildSnow trademark certificate.

Main reason for trademark is to protect ourselves from someone else publishing a skiing website with a similar name, or otherwise publishing winter sports content under the WildSnow moniker. Also helps if our content is stolen verbatim. As for benefit to you, dear readers, the mission is to keep the big wild web from turning into a jungle of stolen and re-published information. By defending ourselves, we play a small part in preventing that. And it’s just cool from a business standpoint to be trademarked.

Now I can brag that I have the “trademarked” blog! :tongue:

Along with our certificate, we’re now getting junk mail with offers to frame it. Should I go for the $450.00 gilded model that’s perfect for the CEO office? Nah, that’s nearly two Jeep tires or half a plane ticket to some cool place!

Time to get back to work now and actually produce some content?



12 Responses to “Trademark Certificate Finally Arrives”

  1. Ski Holidays Canada August 26th, 2009 3:27 pm

    A big congratulations on your trademark certificate Lou – those things are not easy to get hold of! Am I right in thinking that whenever we refer to “WildSnow” we should now add ®, so WildSnow®?

    I will have to make sure that the writers of the Canada Ski Blog are also notified – we often have content published there.

    You should frame it in gold I reckon!

  2. ScottN August 26th, 2009 4:28 pm

    Pretty cool Lou! I’ll make you a really nice frame for $ 449.00, no tax, free delivery (grin).

  3. Randonnee August 26th, 2009 4:30 pm


  4. Lou August 26th, 2009 4:50 pm

    Thanks for the cheers you guys.

    I’m not going to be adding the TM or R to my use of the term WildSnow, that’s overkill for web publishing, and nothing I’ve researched says one needs to do this more than on occasion, perhaps just in legal documents and the fine print like the stuff at the bottom of our pages.

  5. Peter August 26th, 2009 5:37 pm


    Looking forward to more kewl and interesting stuff.

  6. Lou August 26th, 2009 5:42 pm

    We’re working on trademarking the word “kewl.” :alien:

  7. Chuck August 26th, 2009 7:19 pm

    Congrats to you Lou and the Wildsnow team. That is a great accomplishment for Widsnow. I feel fortunate to live here and be a part of this community.

  8. Lou August 26th, 2009 7:40 pm

    Thanks Chuck!

  9. Matt Wibby August 27th, 2009 11:31 pm

    Congrats Lou…After going through the trademark process a few times for our own titles, i know what a pain this can be.

  10. graham cilogear August 28th, 2009 12:31 pm

    Congrats Lou! That sure is a PIA.

  11. Lou August 28th, 2009 2:17 pm

    Graham, thanks! Hey, looking forward to the pack, I think it’ll be better than the Flextrek, eh?

  12. Dennis McCooe August 31st, 2009 7:42 am

    Congrats Lou. Don’t forget to file copyright applications for: (1) your most precious writings; and (2) the “look and feel” of your website/blog.

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  • Welcome to Louis (Lou) Dawson's backcountry skiing information & opinion website. Lou's passion for the past 50 years has been alpinism, climbing, mountaineering and skiing -- along with all manner of outdoor recreation. He has authored numerous books and articles about ski touring and is well known as the first person to ski down all 54 of Colorado's 14,000-foot peaks, otherwise known as the Fourteeners! Books and free ski touring news and information here.

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