Five Things Dynafit did for Ski Touring


Post by WildSnow.com blogger | June 27, 2016      

How about some positivity? Case in point, Dynafit. The twining of business competition and overzealous marketing often engenders an “over promise and under deliver” atmosphere. We see that in various brands. We get frustrated. Example, after countless re-designs and in-line fixes, it is no secret the Snow Lion has struggled with making their bindings reliable, while other brands have ramped things up to levels of competition that were hard to imagine just a few years ago. Even so, huge numbers of skiers are perfectly happy with their Dynafit bindings, and credit where credit is due, Dynafit works hard to fix their mistakes. Beyond bindings — it’s all really about so much more. In nearly every ski touring equipment category, Dynafit has been what clearly overall is the most influential brand. My thoughts:

The white box with Dynafit logo could be pretentious -- if you were not already the brand leader in backcountry skiing bindings.

The white box with Dynafit logo could be called pretentious — we think it works. Click images to enlarge. Your opinions?

5. First and still only company to be completely ski touring vertical with branded and bona fide “self designed” bindings, boots, skis, and clothing.

The earth shook (just kidding) about 10 years ago when Salewa hired Reiner Gerstner as Brand Manager (or is that “Band” Manager? Only those on the inside know for sure).

Reiner managed a “rebranding” of the entire concern. He spearheaded development of the snow leopard logo, as well as helping focus the “Dynafit” brand on what was fast becoming a large worldwide market for ski touring gear.

Reiner Gerstner during his visit to Jackson Hole in March of 2006, when we first met and he proposed that I ramp up my blog coverage of Dynafit by beginning a regular series of visits to Europe to experience the ski touring culture.

Reiner Gerstner during his visit to Jackson Hole in March of 2006, when we first met and he proposed that I ramp up my blog coverage of Dynafit by beginning a regular series of visits to Europe to experience the ski touring culture.

The road was rocky after the re-branding, with Dynafit nearly going under a few years later, saved not only by the faith of parent company Salewa, but by the double digit growth of ski touring worldwide, combined with Dynafit’s willingness to embrace and innovate lightweight-fast everything. You can joke about weight fanaticism all day long, but the fact of the matter is people who do muscle powered sports like trimming grams, and their wallets follow.

4. Brought European ski touring culture to North America in numerous ways.

During ancient history, Dynafit was still distributed in the U.S. by a Jackson Hole company known as Life-Link. A smart guy named Tim Kelley did marketing for Life-Link, and helped navigate the transition to Dynafit having a stand-alone North American distributor (Salewa N.A.).

Tim had huge influence on North American ski culture. For a few years starting in 2006, he helped Dynafit in Europe host a “Press Event” that invited a few North American journalists over to the old country to experience the roots of ski touring. Myself included. A good part of our success here at Wildsnow is the result of Tim getting us over there the first time and having our eyes opened to a “total” view of backcountry skiing. After years of being a North American ski mountaineer and sometimes feeling like I was swimming upstream, after a few hours dipped in Alps ski culture I felt like I’d come to my roots. I brought those feelings home, and so did many others.

3. In the early days, stepped up to develop and retail the tech binding, when other binding companies just rolled their eyes.

Some of the funniest stories about “Dynafit” bindings are those told by inventor Fritz Barthel, regarding how companies such as Silvretta rejected his design. “…Our inspection has led us to the decision that there would not be satisfactory acceptance for a binding of its kind at this time…” 1986 from a company that shall remain nameless. The Barthel family went on to mortgaging their own home to finance the binding as well as a stock of Dynafit boots they modified in their basement to fit the bindings. Dynafit eventually saw the light and licensed the patent from Fritz. Hence the ongoing brand — but more importantly, the finances and willingness to keep improving the binding through quite a few years when no one else was making a tech binding of any significance.

2. Made it ok to brand gear as 100% ski touring.

Dynafit’s core culture comes from individuals such as Fritz, who ski tours incessantly all winter long in the Alps surrounding Kitzbuhel and Innsbruck, and General Manager “Bene” Bohm, who’s out there on 8,000 meter peaks along with ski touring his beloved home mountains any chance he gets. I don’t see this changing. While the company does segue into the “freeride” market, where they’re consistently successful is in catering to the “pure” ski touring population. We’re not as big a group as resort and sidecountry skiers, but then, how big a company does Dynafit need to become? In my view, ski touring will keep expanding at a reasonable rate. Perhaps in single digits, but enough to sustain a well managed company.

1. Developed the first premium low volume lightweight but stiff “modern” ski touring boots, beginning with TLT5.

Since most of the Barthel binding patents expired some years ago, every season a few more “tech” bindings pop up out of the primordial ooze of ski touring product development. Some are quite nice. Virtually all are “copies” to some degree, but just as a Salomon binding could be accused of “copying” the now ubiquitous mechanics of most alpine bindings, the Dynafit “tech” binding has become the same thing; a de facto standard. That’s where the corporate culture of Dynafit must accept the inevitable: Improving the tech binding is a noble endeavor, but reality bites. It’s not exactly easy to significantly improve something that’s a well accepted commodity.

Dynafit Tourlite Tech 3, 1994 1995.

Dynafit Tourlite Tech 3, 1994 1995.

Enter, ski boots. The footwear journey was rough for the Snow Leopard. Before 1996 the only tech compatible boots you could get were those from the Dynafit boot company. The famous “red boot” was quite light. Also, it was quite flexible. But it worked and was a revolution for skiers with the technical savvy to handle it.

Around 1995, Dynafit launched their Dynafit Tourlite Tech 3. The 3 was slightly stiffer than the “Red” and more easily modified, but it was still fairly traditional what with a standard DIN shaped sole and wimpy flex.

Dynafit TLT 4 ski boot was ground breaking, with trimmed toe and significant weight savings, first marketed in 1994.

Dynafit TLT 4 ski boot was ground breaking, with trimmed toe and significant weight savings, retailed around 1996.

In 1996, presumably after Kneissl acquired the Dynafit brand they launched the disruptive TLT 4 boot. Those things were cool. Truncated toe, exoskel, superlight and fit in a way you could alpine climb in them as well as ski. Well, sort of ski, anyhow. A good skier could get results with the TLT 4, but a combination of low cuff height and overall flexible materials asked quite a bit from the rider. Whatever, the things were radical. Guys climbed 8,000 meter peaks in them.

Dynafit Aero ski touring boot.

Dynafit Aero ski touring boot was an early attempt at touring boot with better downhill performance. Credit to the attempt, but it didn’t quite get there.

Then in 2005 along came the Aero. Clearly, Dynafit spent a lot of money on a series of molds and tried to do what was doubtless the precursor to modern tech compatible “freeride touring” beef boots, but with an unforgiving flex, finicky walk-ski mode, and an odd fit. The concept was good, but ahead of its time and not well executed. Time for a change.

I would have liked to be a fly on the wall at Salewa, around 2006. One can imagine confused conversations like “what do ski tourers really want in a boot?” Enter Italy. To cut the confusion Dynafit hired a creative and talented product line manager from Italy, Federico Sbrissa. At the time, “Fede” was not a hardcore skier, but he was a good listener and had his ear to the highly developed Italian ski touring culture — where the importance of “lightness” and “flexibility” had been inculcated into the very fabric of the sport by what was now a long history of ski mountaineering racing.

As is the wont of any savvy equipment company: if a race venu exists, make a product for it. So Fede did, and Dynafit came out with the Dy.N.A. in 2009. This was a low volume boot made of a rigid plastic that could be molded thinner (though doing so was a challenge that required some injection molding tech savvy). Harkening back to the TLT 4, the Dy.N.A. ignored boot sole dimension standards with a trimmed toe that walked better and shed a few more grams. It didn’t have a plastic tongue, relying entirely on the stiffness of the cuff for beef in downhill mode. (While this was introduced as a race boot, you could tell the idea was to use racing as a point-of-entry into the consumer market.)

TLT5-P to left, latest TLT6-P to right.

TLT5-P to left, latest TLT6-P to right.

The press event intro of the Dy.N.A. is now legend. All us journalists were gaping like a bunch of 17-year-old boys watching Baywatch for the first time. Then someone got past their lustful daze, raised their hand, and asked, “how much?” Fede, with the confidence and verbal inflection of a true Italian business man, just said “mille.” Ground breaking. The $1,000 price point for a mainstream consumer ski boot had just been broached by none other than a small ski touring equipment brand. Bold is an understatement.

TLT 5 boot was released the next year; being a more general consumer version of the Dy.N.A., with a removable tongue and different liner options. After a few years in production, the TLT 5 and subsequently TLT 6 boots became wildly popular.

After those heady boot innovative years starting in 2009, everything changed. The landscape of ski touring culture and gear is now amazingly robust. We can thank the story of Dynafit for much of that.

(Please note, some of the product dates above may be staggered a year or so, due to when a product is introduced and when it actually goes to retail. The gist of everything seems to work so I didn’t get crazy with trying to accurize that, if anyone wants more info or wants to clarify, please make comments. A more personal story of my involvement with Dynafit over the years.


Comments

24 Responses to “Five Things Dynafit did for Ski Touring”

  1. Kyle June 27th, 2016 11:08 am

    Certainly by accident, they made the best modifiable/,reasonable Splitboard boot/touring system as well.

  2. Tom June 27th, 2016 11:45 am

    Speaking of Dynafit…Any update on the TLT7? Fondled the prototype, (or early version), at a race at Alpental that the Dynafit Rep. had on hand.

  3. Travis June 27th, 2016 3:16 pm

    I too am very curious about the TLT 7! To buy a discounted TLT 6 or wait next years goodies?! The struggle is real!

  4. Lou Dawson 2 June 27th, 2016 4:38 pm

    Always the dilemma. My take is if you want a deal just go with a 6. The 7 looks cool but it has at least one feature that’s unknown in terms of reliability (the cable closure system), and the chopped off toe is something everyone is wondering will do ok when doing things like kicking steps. No production weight is known, but it clearly has no significant weight savings over a TLT 6, though hopefully a bit so it can claim to progress.

    https://www.wildsnow.com/19078/dynafit-tlt-7-review/

    Lou

  5. Bard June 27th, 2016 6:23 pm

    Lou, you were Dynafit before Dynafit was cool! I remember you trying to convince people of their merits many years ago on this site. “No really, these tiny mousetraps are burly, I swear”, or something to that effect. Could Dynafit be compared to Shimano of the bike world? The first time I toured with those bindings was sorta like when I first experienced SIS (Shimano Indexed Shifting)……….life changing:)

  6. Bard June 27th, 2016 6:56 pm

    Edit: SIS = Shimano Indexing System.

  7. See June 27th, 2016 6:59 pm

    Dynafit gear has almost always served me well, and when it hasn’t, customer service has made it right. I like how Dynafit designs are still consistently outside the box, like TLT 7’s, Beast bindings, Denali skis (not that I actually use any of those). Also, for me, SIS wasn’t exactly life changing. STI, on the other hand…

  8. Camilo June 27th, 2016 11:16 pm

    The Dynafit story seems similar to the Leatherman story. Engineer comes up with his idea, tries to sell idea to established manufacturers, they don’t see the need. Manufactures himself, creates a whole new product category that is copied by previously mentioned manufacturers as soon as possible.

  9. Lukas June 28th, 2016 1:54 am

    Thank you, Lou. Very nice.

  10. Travis June 28th, 2016 10:48 am

    Thanks for the advice Lou! So many good choices these days! We are so spoiled for good gear.

  11. Daniel June 28th, 2016 3:45 pm

    You are skipping the ZZERO, which is now outperformed in the climb but skis pretty nicely still. Boot rooms in alpine huts were full them a few years ago.

  12. Lou Dawson 2 June 28th, 2016 6:54 pm

    Daniel, good point, left out a few pairs of boots so I could focus on the mile markers. Zero was good, I used them myself for a few seasons, the toes breaking off were a problem, especially for expedition use. I couldn’t use mine on Denali in 2010 because the toes had cracks, and a guy on the mountain had his break and ruin his ski plans. Lot’s of brands have boot defects, but this one in particular was problematic because it made the boot unusable and you couldn’t field repair it. Lou

  13. Fede June 29th, 2016 1:47 am

    Nice words Lou, thanks.. never thought this “mille” thing would have become so “legendary” 😀
    The years at Dynafit are definetely some of my most fun years. Trying to work on some cool products, with the best team ever and suddenly those products became so popular and helped many skiers to enjoy in a more efficent way the backcountry.

  14. Blown away June 29th, 2016 8:37 am

    It’s really too bad that dynafit does not make knee pads, your positioning could be much more comfortable if they did, perhaps a product suggestion.

  15. Lou Dawson 2 June 29th, 2016 8:54 am

    Blown, I guess you didn’t read the whole thing including the comments, and endless posts detailing Dynafits foibles? Funny, appreciate a company and suddenly I’m on my knees? Oh well, danged if you do, danged if you don’t. As for the knee pads I’ll make the suggestion. Lou

  16. See June 29th, 2016 10:52 am

    I thought this was an interesting history. If the information here or elsewhere on this site is inaccurate, let’s have some specific examples. Snide remarks alone aren’t very useful.

  17. Lou Dawson 2 June 29th, 2016 11:56 am

    And, am always willing to correct mistakes, you guys know that by now (smile). Lou

  18. Bard June 29th, 2016 5:19 pm

    Classy comment “Blown”, thanks for chiming in.

  19. XXX_er June 30th, 2016 9:30 am

    Dynafit has had their problems and you have covered them on the one hand, but on the other hand the blogger/writer who raises shit/bites that hand that feeds him won’t get invited back to see the latest greatest which means we don’t get to see the latest & greatest … its a fine line to walk

  20. Lou Dawson 2 June 30th, 2016 9:44 am

    Xer, exactly. Thanks for understanding. Lou

  21. XXX_er June 30th, 2016 9:47 am

    But I can still point out when the emperor isn’t wearing any clothes!

  22. Lou Dawson 2 June 30th, 2016 11:16 am

    ha! My philosophy, all feedback and criticism is a gift. Even if I don’t act that way sometimes (smile)

  23. XXX_er June 30th, 2016 12:36 pm

    No worries I’m a lifetime sh** disturber

  24. Lou Dawson 2 June 30th, 2016 12:38 pm

    easy on the wordage please

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Welcome to Louis (Lou) Dawson's backcountry skiing information & opinion website. Lou's passion for the past 50 years has been alpinism, climbing, mountaineering and skiing -- along with all manner of outdoor recreation. He has authored numerous books and articles about ski touring and is well known as the first person to ski down all 54 of Colorado's 14,000-foot peaks, otherwise known as the Fourteeners! Books and free ski touring news and information here.

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