Doing a successful product launch in today’s world isn’t nuclear physics. But close. Consider the new Onyx backcountry skiing binding from G3. Not only do these guys have to take a complex meld of machinery from fantasy to reality, but they’ve got things like user manuals to produce, not to mention putting together an effective story for their marketing, as well as educating their retailers and sales reps on mounting, maintenance and use the thing. Oh, and how about minor details such as customer service, spare parts inventory/supply, and having an army of lawyers on tap just-in-case. Must be an interesting life. For now, I think I’ll stick with blogging (and backcountry skiing). So let’s get on with mounting those Onyx.
I’ll do my own Onyx use review once I’ve been on the freshman grabber enough to do more than baby talk about it. Till then, Lee did a good job of getting past the babble stage for us, so don’t forget to check out his G3 Onyx review. What is more, we’ve actually got quite a bit of Onyx content here already. Find it all with this link.