A group of guys are skiing to the South Pole. Yawn.
But wait, check out their gear! This crazy crew has spent a boatload of money and time outfitting with exact replicas of Victorian era gear the ill fated Scott expedition used in 1912. In case you forgot, that’s the crew that skied into the antarctic wilderness then starved in their tents (one of backcountry skiing’s better known black marks). I’d imagine these guys are not trying for an "exact" re-creation of the Scott expedition, but they’ve sure added a sporting aspect to what’s become somewhat commonplace. More, they’re seeking to prove that Scott actually had it fairly together, and was just "desperately, desperately unlucky."
The article mentions that the expedition concept was dreamt up after "far too much red wine." Sounds reasonable.