We spent last weekend at 5Point Film Festival, spellbound by breathtaking footage and enthralling tales. The four day festival flew by with a resounding boom. We were blown away by the films, the people, the messages.
Perhaps you’re not out backcountry skiing right now; maybe working at a computer, waiting for the weekend. So if you’re walled in a cubicle tight, metaphorically or otherwise, here’s something from the festival that I found especially touching…invigoration for Wednesday hump day.
Excerpt — Joy of Air
by Fitz Cahall…So remember children old and young
Where water and snow suspended hung
Find joy in outcomes unknown
And only then will you have grown.
Take flight. Take flight.
Believe in days unchecked by night
And mid-days kissed by moonlight
Dare to imagine, dare to care
A dream built upon nothing more than air.
Read the full text at Fitz’s website, Duct Tape Then Beer.
WildSnow Girl, Lisa Dawson, is the luckiest girl in the world. Also known as Mrs. WildSnow.com, she tests whatever gear she wants. She gives the WildSnow family of websites the feminine voice.
10 comments
Nice
“rise up, your inner legends meet.”
To what extent are your inner legends based on some corporation’s marketing campaign?
“embrace the point of no return, for in failure learn.”
What if the lesson is: “I really wish I hadn’t done that?”
How much are you counting on being “heaven bound?”
Patrons of the arts have been doing it since the Medici of Italy, thanks Arcteryx for doing it as well. Even if they are an evil corporation making obscene profits.
Um, that being said, I don’t see a brand logo on the Mona Lisa — is she branded content?
(grin)
Lou
I like arc teryx. They make great stuff. Just saying that maybe their (and other) corporate interests are served by promoting certain behaviors that might not be in the best interest of individual consumers– skiers.
To See: what kind of behaviour are they promoting that would be bad for individuals? Extreme sports? Humans have always tried to push the limits and have some adrenaline rush through certain types of activities…. It’s for every individual to decide what’s best for them… I don’t believe in absolute control over people’s minds and behavior by the media and/or corporations…. We have to give people credit!
I probably should have left well enough alone on this one but, no, I’m not against skiing, air, adrenaline or having the freedom to pursue these things. (I admit I’m not real fond of “extreme sports” hype, however, which I think is largely a marketing vehicle for caffeinated soda, etc..)
Likewise, I don’t believe people are controlled by the media, but we are influenced by it. As I suggested in another post, I think maybe our attitude toward risk has been influenced by the proliferation of images of amazing stunts. I’m also not against amazing stunts, but I do think that sometimes when there’s money and cameras involved people do stuff they might not do other wise. When this gets put on youtube, it can have a ripple effect.
It’s not that I found the arc teryx video particularly objectionable (but, Lou… the Mona Lisa?) I was just a bit irked by the “rise up, your inner legends meet… embrace the point of no return” grandiosity. But I understand that meadow skipping doesn’t move product.
Banksy rules! Mona Lisa rocket launcher! Lou, you are tapped into something here. Has anyone ever created an interesting art piece with ski tracks? Not just figure eights, but something really creative. Expose the double entendre in aesthetic line.
After reading this I opened the window and experienced my own joy of air. Thanks for the lovely wake up.
Re. branded content, I would hope so. I want to know who’s paying for the media I consume. Kudos to arc t’ for disclosure.
RE mainstream movies, all you have to do is watch for the product placements and there you go….
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