Gear Review Policy
Wild Snow gear review policy
For the most part, Wildsnow.com only reviews gear which our reviewers use and like. We are an independent journalistic operation and the only business association we have with any publications or equipment companies is when they advertise with us. We do not trade advertising for gear. All our advertising is paid for with cash and we make every effort to separate our advertising sales operation from our editorial operation.
We also publish articles known as “FAQs” (Frequently Asked Questions). While our FAQs may include recommendations, they are not gear reviews and are not intended as a blanket endorsement for or recommendation against a given product. Most of the material on this website is written by Louis Dawson, while Lou enjoys the support of industry sponsors, he only accepts support involving products that he likes, and will only endorse and review products he uses and likes. The same goes for other individuals published on this website. In a word,you can trust our gear reviews since unless stated otherwise we simply review products we use and recommend.
Compliance with FTC 16 CFR Part 255
The Federal Trade Commission (FTC) has proposed guidelines for endorsements and recommendations on the web. (The European Union has issued similar rules.) This statement is in compliance with the proposed rule FTC 16 CFR Part 255 Guides Concerning the Use of Endorsements and Testimonials in Advertising.
No author on this website is payed to write by a gear company. None of the products that authors on this website have written about, reviewed or endorsed were paid endorsements. Some products we review have been purchased at retail, some at a reduced price, some are on loan, and some were received for free.
