Not sure how “B-to-B” (i.e., boring) this is but if you’re a fan of Garmont or Life-Link the information deserves a blog post. I’ve had a few insider conversations this morning about this, and it all looks good in terms of keeping the cool boots coming from Garmont. Below is the party line (from Europe) edited for brevity:
FOR IMMEDIATE RELEASE SCOTT USA and GARMONT USA join forces
Givisez, CH, September 26, 2012
SCOTT Sports and GARMONT announced today that the two companies have joined forces in the US. Over time, GARMONT USA will be merged with SCOTT USA’s operations located in Portland, OR, Salt Lake City, UT or Ogden, UT. At the same time, SCOTT has acquired the LifeLink business from GARMONT and will develop the Life-Link brand worldwide.
Commenting on the transaction, SCOTT Sports Owner and CEO Beat Zaugg said, “We are very excited about today’s announcement as it marks another important step in our planned and controlled growth strategy as an innovative brand that offers year round products from head to toe. Adding GARMONT’s line of ski boots and outdoor footwear to our North American distribution helps to promote cross-selling opportunities with other SCOTT products and expands our reach to winter and outdoor retailers.”
Achille Morlin, GARMONT owner and President, added, “This partnership helps reinforce and expand the GARMONT brand presence on the North American market, ensuring a strong platform for continued growth and further strengthening our customer relationships.”