Break out the champagne, our trademark certificate finally arrived! Took long enough to get this, but nice adding a layer of protection to decades of hard work. (I know, this is kind of a business backstory sort of thing, but I thought some of you guys might be interested.)
Main reason for trademark is to protect ourselves from someone else publishing a skiing website with a similar name, or otherwise publishing winter sports content under the WildSnow moniker. Also helps if our content is stolen verbatim. As for benefit to you, dear readers, the mission is to keep the big wild web from turning into a jungle of stolen and re-published information. By defending ourselves, we play a small part in preventing that. And it’s just cool from a business standpoint to be trademarked.
Now I can brag that I have the “trademarked” blog WildSnow.com! :tongue:
Along with our certificate, we’re now getting junk mail with offers to frame it. Should I go for the $450.00 gilded model that’s perfect for the CEO office? Nah, that’s nearly two Jeep tires or half a plane ticket to some cool place!
Time to get back to work now and actually produce some content?