Comments on: Let the You Tube Marketing Commence — Enter Scarpa

By: Ken K

Ken K — Fri, 22 Feb 2008 19:33:57 +0000

Lou,
It provides a brief overview on Scarpa’s new boots. Not the best done video, but worth my listening to.

By: Tim G.

Tim G. — Tue, 22 Jan 2008 04:50:34 +0000

The Video is fine. Love to see some humor thrown in the mix. A infomercial parody with the dumb guy and the guru (Lou). Here’s a sample script: Dumb guy “How can I walk all that way in ski boots?”
Lou: “One switch of the forward lean adjustment and you can stand straight up in these boots” Dumb guy: “Wow! Thats amazing Lou” Lou: “Come back next week and I’ll show you how to take your skins off…without taking off your skiis” Dumb guy: “Wow Lou that would be great, I wouldn’t miss it for the world”…

By: Lou

Lou — Sat, 19 Jan 2008 22:43:20 +0000

You guys are great, awesome to get your take. I’m sure Scarpa NA is hanging on every word.

By: David George

David George — Sat, 19 Jan 2008 22:40:00 +0000

So maybe Tom G had it about right, this was more a bit of info for parties close to Scarpa that has maybe received an exposure beyond its target audience?

> Are â€œproduction valuesâ€? as important as the information conveyed?

they are, in my opinion, if the production gets in the way of the message. Why splice lots of hot shots of skiing with Chris’s message? Surely a bit more focus on the features of the boot, with, as Lou suggests some close-ups, would not have been too much to ask.

I personally hope it is useful for Scarpa to get some feedback.

By: Poma Roy

Poma Roy — Sat, 19 Jan 2008 16:08:24 +0000

Are “production values” as important as the information conveyed? I think substance is more important than surface fluff. I don’t care about “production values” myself. I care about what they’re telling me. In my book, “production values” means “ramp up the cost to make things pretty and shiny.”

We’re talking about ski eqiupment sold to fanatical backcountry skiers. You really think you have to fill it with puff and fluff? I don’t. I think stuff sells itself if you just give accurate information. I don’t think it needs to be “marketed” or “promoted” or “boosted.”

I’ll bet that information given in rough but accurate format would work just as well as the psychological manipulation techniques used in “post-production values enhancement” efforts.

I’d rather the costs of “production” of information stay low, and keep the costs related to ACTUAL PRODUCTION of the PRODUCT. Not every backcountry skier is a rich person who lives in Boulder. In fact, most are not.